Brand is your story. <strong><em><a href="https://blog.starkedge.com/the-benefits-of-working-with-a-professional-shopify-developer/">Shopify developers assist in meshing visual and content and communicating effectively and compellingly the story you want to make known</a></em></strong>. Your store, on the banners of your homepage, on your about pages, and product descriptions, to name a few, only reports what your mission and values are. Effective branding fosters an emotional connection with customers, leading to increased loyalty.