But SEO is an intricate and continuously evolving science, and that is why most businesses hire <a href="https://www.starkedge.com/shopify-website-development-services"><em><strong>professional search engine optimization services</strong></em></a> so that they can keep themselves updated with the latest trends.[/vc_column_text][vc_row_inner][vc_column_inner][vc_custom_heading text="What Is SEO and Why Does It Matter?" font_container="tag:h3|text_align:left" use_theme_fonts="yes" css=""][vc_column_text css=""]SEO is a term used to denote a collection of strategies and methods that are aimed at maximizing the visibility of a website on search engine result pages (SERPs