The functionality of <strong><em><a href="https://blog.starkedge.com/hubspot-development-company-empowering-businesses-with-custom-crm-solutions/">HubSpot revolves around the generation and conversion of leads</a></em></strong>. HubSpot puts all the tools necessary to capture and convert website visitors at your fingertips: hybrid forms and CTAs, landing pages, chatbots, and more can be customized to suit your needs. The platform monitors the behavior of its users and automatically grades leads according to their activity level. It allows marketing and sales to get good leads and increase the conversion rates by following up on the leads in a time-bound and planned manner.