But SEO is an intricate and continuously evolving science, and that is why most businesses hire professional search engine optimization services so that they can keep themselves updated with the latest trends.[/vc_column_text][vc_row_inner][vc_column_inner][vc_custom_heading text="What Is SEO and Why Does It Matter?" font_container="tag:h3|text_align:left" use_theme_fonts="yes" css=""][vc_column_text css=""]SEO is a term used to denote a collection of strategies and methods that are aimed at maximizing the visibility of a website on search engine result pages (SERPs).